The most chosen forms of Facebook advertising in 2024

In the process of running ads on the Facebook platform, choosing the appropriate Facebook advertising form is an important factor that determines whether the CPC rate and conversion rate increase or not. Through this article, let’s join Qixtech to learn the pros and cons of the most popular Facebook advertising forms in 2024 to help you choose a suitable type for yourself.

Summary of 11 popular forms of Facebook advertising

Carousel ads (Carousel ads)
Carousel advertising is a form of Facebook advertising that allows you to present a series of products or services in a single Adset, displayed as slides that can be scrolled through on both desktop and mobile interfaces.

This type of ad is optimal for conveying a product message through multiple images and links within each image. When creating carousel ads, you need to pay attention to:

  • Images are 600×600 in size and guaranteed high quality.
  • A brief ad description of about 90 characters.
  • The title of the advertising content is clearly about 25 characters.
  • Approximately 30 characters for a business product or service description.

Dynamic product Facebook ads (Dynamic Product ads)
Dynamic product advertising on Facebook is a solution not to be missed if you want to attract customers back to your website. When customers add a product to their cart without completing the purchase, this ad will display that product information on their Facebook, increasing the effectiveness of the Remarketing campaign.

Strengths of dynamic product advertising include:

  • Highly personalized, targeting specific customers.
  • Serves a variety of targets, from leads who haven’t yet purchased to customers who’ve added products to their cart.
  • Highly effective in increasing sales.

When implementing this type of ad, you do not need to manually enter the product name, description, ID number, landing page or image URL because Facebook will automatically collect and complete this information for you, reducing work burden and intelligently optimize advertising.

Feature Videos Ads (Feature Videos)
Video advertising stimulates customer interest on Facebook and is a more effective method than using just traditional text and images. Featured videos not only attract viewers but also help convey messages visually, coherently and quickly.

Facebook Leads
Facebook Leads Ads (also known as Lead Ads) are a form of Facebook advertising that helps you collect customer contact information through an easy and quick registration form.

The benefit of Facebook Leads advertising is that it helps businesses collect potential customer information easily with less time and cost than traditional information collection methods. Besides, businesses can target ads to specific audiences who have filled out registration forms, thereby increasing conversion rates compared to collecting information on the website.

Abandoned Cart Ads
Abandoned Cart Ads are a type of ad that targets customers who have added products to their cart but have not completed checkout. This type of advertising will re-display products that customers have left in their shopping carts on advertising channels such as Facebook, Instagram, Google Ads,… with the purpose of reminding and encouraging them to return to purchase.

Event advertising (Event Responsive)
Event advertising (ER) is a special type of Facebook advertising for businesses and organizations that are launching offline and online event programs, especially programs that are highly interactive with users. .

Benefits of using event advertising (ER):

Reach more people: Your ad will be shown to more people, including people who don’t already follow your Facebook page.
Increase participation rates: Event advertising (ER) helps you attract more people to your event.
Measure effectiveness: You can track your ad’s performance to see reach, ad clicks, and event attendance.

Click to Facebook Web (Domain Ads)
Facebook Click to Web Advertising (also known as Domain Ads) is a type of advertising that helps attract users to visit your website by displaying advertising banners on Facebook, Instagram and Audience Network.

The special feature of Facebook Click to Web advertising is that it focuses on the goal of website access, optimized for increasing visits and conversions on the website with many formats such as images, videos, and carousels. Besides, Facebook provides effective analytics tools (e.g. Facebook Pixel), which help you track clicks, website visits, and conversions to evaluate the effectiveness of your advertising campaign.
Page Likes
Advertising to increase Facebook page likes (Page Likes) is a type of advertising favored by many newly established businesses with the aim of increasing the number of likes and interest from the community. This type of ad includes a direct page like button and the ad fee is calculated based on the number of likes the page receives.

Page Post Engagement
Page Post Engagement advertising is a type of Facebook advertising that helps increase interactions (likes, shares, comments) for posts on a business’s Fanpage. This type of advertising includes a direct page like button and advertising fees are paid. Calculated based on the number of likes the page receives, so it is suitable for goals such as:

Increase brand awareness: When your posts are interacted with by many people, your brand will be known to more people.
Increase the number of fans for your Fanpage: When users interact with your posts, they are highly likely to like your Fanpage.
Increase website traffic: You can insert website links into posts to attract users to visit your website.
Increase sales: You can advertise your products or services on posts to attract users to make purchases.

Offer Claim
Offer Claim advertising is a type of Facebook advertising that allows businesses to introduce promotions and incentives to potential customers. With this type of advertising, customers can easily receive offers directly on Facebook without having to access the business’s website or application using the call-to-action (CTA) button “Get offer” right on Facebook. post.

Ads for app installs on Facebook
Facebook app install ads are a type of Facebook ad that helps attract users to install your app. This type of ad displays images, videos, or text promoting your app on Facebook and Instagram. When users click on the ad, they will be redirected to the App Store or Google Play page to install the app. This ad includes the Fanpage name, application name and CTA button such as “Use app” or “Install Now”.

Affiliate Marketing potential in non-life insurance helps businesses improve online competition

In the article “Affiliate Marketing Potential in Non-Life Insurance to Enhance Competition in Online Scale” QixTech will share about how to apply affiliate marketing in the insurance industry. Qixtech will focus on this strategy and will not mention the limitations of the strategy of selling offline through agents.

1. Introducing affiliate marketing and the importance of the non-life insurance industry
Affiliate marketing is a business model in which individuals or organizations (affiliate partners) advertise and market the products or services of sellers (insurance businesses) through through online channels such as websites, blogs, social networks and emails. Affiliate partners receive a commission or percentage of revenue from each transaction they generated through special links or discount codes.

In the non-life insurance industry, affiliate marketing is becoming an important factor to enhance competition and expand online scale. With the rise of the online business market, using affiliate marketing can bring many benefits to insurance businesses, from generating new traffic to optimizing marketing strategies.

2. Advantages of affiliate marketing in non-life insurance
Affiliate marketing is becoming increasingly popular and beneficial in the non-life insurance industry, bringing many important advantages to businesses. QixTech shares some key advantages of using affiliate marketing in the field of non-life insurance:

Expand your marketing network: Affiliate marketing allows insurance businesses to reach a large target audience that they may not have been able to reach before. Thanks to affiliate partners who have a wide network and influence in the online field, businesses have the ability to reach potential customers from all over the world.
Cost-effective marketing: One of the most important advantages of affiliate marketing is the flexibility in costs. Businesses only have to pay commissions or percentages of revenue to affiliate partners when there are successful transactions, helping to optimize marketing budgets and ensure high efficiency.
Building trustworthy relationships: Cooperating with reputable and senior affiliate partners in the insurance industry helps build trustworthy relationships with potential customers. Marketing through others can create trust and credibility, which helps increase conversions.
Focus on performance: Affiliate marketing tracking and reporting tools allow businesses to track and measure the performance of each affiliate partner. This helps to clearly identify which marketing channels and customers deliver the best results, thereby optimizing your marketing strategy.
Diversify marketing channels: Affiliate marketing allows businesses to use many different marketing channels, from websites and blogs to social networks and email. This helps diversify strategies and reach customers in many different forms.
Increase conversion: With support from affiliate partners, businesses have the ability to increase transaction conversion. Marketing through reputable and influential sources can motivate consumers to make purchasing decisions.
3. Illustrative case of implementing affiliate marketing in the insurance industry
A health insurance company called “HealthGuard” decided to expand its online presence and increase its marketing through an affiliate marketing campaign. To do this, they sought out and partnered with a number of reputable healthcare bloggers and content creators on social media and the web. One of HealthGuard’s main affiliate partners is “HealthyLife Blog” a website specializing in health care, healthy lifestyle and how to maintain good health. HealthyLife Blog has thousands of readers who are passionate about health care and are always looking for information about suitable health insurance.

In partnership, HealthGuard provides HealthyLife Blog with detailed information about their family health insurance products, along with exclusive promotions exclusively for the site’s readers. HealthyLife Blog creates relevant content, including articles on the importance of having reliable health insurance and why HealthGuard products are a good choice.

In articles and videos on the HealthyLife Blog website and YouTube channel, they share real-life stories of people who have benefited from having family health insurance, such as help paying their premiums. Unwanted medical care after a sudden accident. When a HealthyLife Blog reader purchases family health insurance through a special link provided by HealthGuard, HealthyLife Blog will receive a percentage commission from the premium. This motivates them to promote HealthGuard products actively and generate interest from readers.

As a result, this affiliate marketing campaign helped HealthGuard increase its online scale and at the same time build a trusted relationship with its target audience. Thanks to the support and advice of reputable affiliate partners such as HealthyLife Blog, the insurance company has succeeded in creating an effective marketing channel, diversifying its customer outreach strategy and attracting customers. interest from readers passionate about healthcare.

4. Build an effective affiliate marketing program
Step 1: Understand your target audience
To understand the target audience, insurance companies first need to conduct market research to gain a deeper understanding of the needs and interests of the target audience. Surveying customers and collecting specific information will help determine the deciding factors when customers choose insurance products. Analyze competitors to know the strengths and weaknesses of family health insurance products compared to other competitors. This helps the company find ways to make insurance products more prominent and attractive.

Identifying the psychological characteristics of the target audience such as concerns about family finances and health concerns, the company can create relevant and convincing messages. It is necessary to focus on the unique benefits that the product brings, such as broad protection coverage, preferential medical services or flexibility in choosing insurance packages. Finally, building diverse personas helps you better understand the different characteristics of your target audience, thereby creating diverse and relevant content and campaigns.

By carefully following the steps in step 1, the insurance company will have a solid foundation to build an accurate, effective affiliate marketing strategy and bring the best results for its campaign.

Step 2: Identify affiliate partners
Insurance companies need to conduct thorough research on the affiliate marketing industry to understand the potential sources of affiliate audiences. Learn about popular and trusted affiliate networks in the home health insurance industry. Next, identify and search for websites, blogs, or online communities that specialize in family, health, and family life. Important factors to evaluate an affiliate partner’s overall profile include monthly traffic, customer interaction, relevant content, and reputation.

Once affiliate partners have been identified, the insurance company will contact them and create a targeted relationship. During the work process, the insurance company needs to get to the heart of the work goal such as introducing the affiliate program and providing detailed information about the product, benefits and commission levels. By providing ongoing support, engaging content, and maintaining regular product and campaign updates is a good way to create long-term relationships with affiliate partners.

Step 3: Create an attractive affiliate program
To create an attractive affiliate program, an important factor is to design a reasonable and attractive commission structure system for affiliate partners. For example, if you are implementing a program for a family health insurance product for people aged 30 to 45 years old. You can choose between a fixed commission or a percentage commission from the product value. With a product value of 10 million VND and a profit per transaction of 20% (2 million VND), you can apply the following structures:

Fixed commission: Pay a fixed amount for each product sale. For example, you choose to pay 500,000 VND for each sale transaction. This can motivate partners to work hard for more deals.

Percentage commission: Build commission based on a percentage from the product value. For example, you set up a 10% commission for each transaction. With a product value of 10 million VND, partners will receive 1 million VND in commission for each successful transaction.

Additionally, you can also set up commissions that increase according to your partners’ performance to encourage them to work harder. For example, commission levels can be determined as follows:

Level 1: 8% commission for first transaction.
Level 2: 10% commission for transactions 2 to 5.
Level 3: 12% commission for transactions from 6 to 10.
Level 4: 15% commission for transactions of 11 or more.
Building a flexible and reasonable commission structure along with creating attractive incentives will help attract and stimulate partners to participate in your program, while creating competition and efficiency for your affiliate strategy. marketing.

Step 4: Build attractive content and provide support tools
To support affiliate partners in sharing information about the benefits of family health and safety insurance, insurance companies can provide diverse content support tools such as infographics and product introduction videos. , persuasive article. In particular, the content needs to be analyzed, compared and explained about the benefits of family health insurance for people aged 30-45 years old who are the target audience. Creating a comparison table will visualize important aspects of the product, making it easy for readers to see the differences