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Toyota Sure

Project Overview
  • Industry: 

    Commerce, Carriage

  • Location: 

    Vietnam

  • Project Duration : 

    03 months

  • Date : 

    2020

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Summary

With the goal of bringing peace of mind and assurance to customers buying and selling used cars, Toyota Vietnam officially introduces genuine Toyota used car sales service under the Toyota Sure brand from April 2, 2019. 2018. Accordingly, Toyota Sure helps customers feel secure when buying and selling used cars at genuine Toyota dealers. Customers who need to sell used Toyota cars or exchange old cars for new Toyota cars can go to genuine used car dealers to receive incentives when exchanging cars as well as peace of mind about the resale price.

PROCESS

Discovery Planning

In the discovery planning phase, the focus is on understanding user needs, defining website objectives, and outlining key features and functionalities. This involves conducting market research, identifying target audiences, setting project scope, and allocating resources effectively to ensure the successful design and development of the website

Design & Development

We built a website to ensure Toyota Sure brand recognition, aiming for the website’s set goals in terms of both time and features.

Content Strategy

The system needs to ensure administrative posting of content but also ensure content synchronization from the agency’s available systems. We and the Toyota Sure project management team have come up with plans to update and synchronize content to ensure the most optimal system.

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