Summary

Guotai Junan Securities Vietnam, formerly known as IVS Securities Company, underwent corporate restructuring after being acquired by Guotai Junan Group. Qixtech is honored to be selected as the contractor to redesign the website for Guotai Junan Securities Vietnam.

Objective

Qixtech has successfully met the objectives set by Guotai Junan Securities (Vietnam) – GTJA for the website revamp. This includes emphasizing the optimization of user experience by providing a user-friendly and intuitive interface, expanding financial advisory services, improving investment tools, enhancing customer support, updating news and events, as well as increasing flexibility and integration for the website. The aim is to provide customers with a comprehensive and effective online experience, while also creating favorable conditions for their participation in the financial market.

Discovery Planning

In the discovery planning phase, the focus is on understanding user needs, defining website objectives, and outlining key features and functionalities. This involves conducting market research, identifying target audiences, setting project scope, and allocating resources effectively to ensure the successful design and development of the website.

Design

Our website design strategy was centered on bolstering GTJA brand recognition and aligning with the predefined objectives regarding both timeline and functionalities. This process includes brainstorming, prototyping, testing, and refining ideas to achieve desired outcomes efficiently and effectively. Collaboration, creativity, and attention to detail are essential for success in design and development endeavors. Additionally, Qixtech offered constructive feedback to GTJA to refine the design and enhance user experience.

Conduct HTML, CSS And Coding

Implement the website using a rolling method, deploying HTML, CSS and Coding, Testing, updating content in small packages. This ensures that all work is done in parallel, speeding up the process of completing the website.

Optimize Website

We optimize the entire website to ensure SEO standards, fast page loading speed, and good Google rating

Enhance Customer Experience

The revamped website provides a more intuitive and user-friendly interface, resulting in improved navigation and interaction for visitors.

Improved Mobile Responsiveness

The website now offers seamless functionality across various mobile devices, ensuring a consistent user experience regardless of the device used.

Increase Online Marketing Effectiveness

SEO optimization efforts have improved the website’s ranking on search engine results pages, resulting in increased organic traffic and visibility among potential investors.